Devondale’s Long Life Thickened Cream product is set to return to supermarket shelves in response to a large scale campaign by Australian consumers.

A relaunched 250ml pack (RRP $2.49) will be available initially in Woolworths, selected independent supermarkets and MG Trading stores nationwide from 29 October 2018. Devondale Long Life Thickened Cream is the only long life cream product which is specifically developed for whipping. It is also valued for its versatility for pouring and as an ingredient for cooking and baking. The new product features a re-closable lid and a size increase to 250ml is one standard cup, making it easier for cooking and baking with many recipes requiring one cup of cream as a minimum. The product was discontinued in 2017 as a result of the closure of the factory in Tasmania where it was manufactured.

Due to overwhelming customer sentiment, Saputo Dairy Australia decided to relaunch the iconic whipable cream. SDA Commercial Director Joe Weber comments: “We have been delighted by the level of loyalty shown by consumers all around Australia to our Devondale Long Life Thickened Cream product. Consumers took to social media and contacted us directly to tell us about the unique qualities of this product, including its ability to be whipped. Cooks and bakers of many different products and dishes told us that it was a vital ingredient in their recipes. People living in and visiting remote areas also made clear that it was as an essential staple of their kitchens and pantries. We thank everyone that took the trouble to contact us – we have listened and hope they enjoy the return of this classic Australian product.”

For additional information visit www.devondale.com.au